〔안정원의 건축 칼럼〕재료의 차별성을 통해 불가리 콘도티의 상징성과 전통성을 새롭게 구현2

●● 멋진 세상 속 건축디자인_ GRC의 절개된 패턴을 따라 빛나는 금빛 조명, ‘불가리 쿠알라룸푸르(Bulgari Kuala Lumpur)’ 플래그십 스토어 … 재료의 차별성과 재해석을 통해 불가리 콘도티의 상징성과 전통성을 새롭게 구현해 내어

Bulgari’s flagship store in Kuala Lumpur has opened with a new facade that imagines the luxury brand’s heritage, and experiments with traditional materials. The storefront is the first in a series of MVRDV façade designs for the luxury brand. This concrete and resin facade is permeated by gold light to create a marble-veined facade.
For over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art, while giving it a distinctive contemporary touch.

MVRDV’s design draws on inspiration from the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world, and its iconic marble facade now reinvented and reinterpreted by material experiments. In Kuala Lumpur, a facade which by day is striking but organic, whilst at night, a more dramatic effect is achieved.

This innovative facade developed from a research-process in collaboration with Technical University Delft, and Tensoforma, who worked on facade production. The result of which was a new product for the store. Glass Reinforced Concrete(GRC) was cut according to pattern and filled within with resin then illuminated by amber LED Lights. A stainless steel sheet acts as a base for the resin, with panel joints hidden and integrated into the vein pattern. Either during the day or at night time, the Bulgari facade that achieves the desired translucent effect emanating a warm amber glow.

The new catalogue for future Bulgari storefront facades can be adopted globally, making them instantly recognisable and unique in any context. An approach offering endless possibilities that combine sophisticated detailing with high-quality materials.>>Architect_ MVRDV, Principal-in-charge_ Jacob van Rijs, 자료_ MVRDV, Photos by Daria Scagliola and Edit - Stijn Brakkee, 기사 출처_ 에이앤뉴스 AN NEWS(ANN NEWS CENTER) 제공

안정원(비비안안 Vivian AN) 에이앤뉴스 발행인 겸 대표이사, 한양대학교 실내건축디자인학과 겸임교수, 한양대 IAB자문교수 annews@naver.com
제공_ 에이앤뉴스그룹 ANN(에이앤뉴스_ 건축디자인 대표 신문사 ‧ 에이앤프레스_건설지, 건설백서 전문출판사)

Architect: MVRDV
Principal-in-charge: Jacob van Rijs
Partner: Fokke Moerel
Location: Kuala Lumpur, Malaysia
Client: Bulgari
Program: 103.4㎡, facade design
Concept Phase: Aser Giménez Ortega, Elien Deceuninck, Rico van de Gevel and Junxiang Zhang
Design and Material Development Phase: Aser Giménez Ortega, Elien Deceuninck, Simone Costa, Frane Stancic, William de Ronde, Marek Nosek and Rico van de Gevel
Construction Phase: Aser Giménez Ortega, Simone Costa and Marek Nosek
Diagrams: MVRDV
Copyright: MVRDV 2018 - Winy Maas, Jacob Van Rijs and Nathalie De Vries
Partners_ Material Research: Delft University of Technology – Rob Nijsse, Frederic A. Veer, Telesilla Bristogianni, Faidra Oikonomopoulou, Lida Barou and Kees Baardolf