It is Hyundai Motor's second blood donation center since it joined hands with Konkuk University in 2022 to establish Asia's first dog blood donation institution.
Kyungpook National University's I'm Dogner Blood Donation Center is expected to play a central role in expanding the domestic dog blood donation network nationwide and establishing a blood supply chain.
As most of the blood for transfusion of dogs in Korea is supplied from blood donors who are raised in poor environments and drawn regularly, Hyundai Motor has been campaigning for I'm Dogner since 2019 to create a culture of blood donation for dogs.
Along with the opening of the center, Hyundai also donated a newly renovated pet ambulance based on its electric business platform.
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