"Take the K-Beauty Throne" ... Competition for Online Shopping 'Cosmetics Distribution'

[Anchor]
With the recent Korean Wave, our cosmetics are also gaining popularity, and exports are increasing significantly.

In particular, as the proportion of mobile shopping increases, competition in the industry to take the lead in cosmetics distribution is intensifying.

Reporter Oh Dong-gun covered it.

[Reporter]
A fairground crowded with people testing out new cosmetics.

It's full of hot heat.

[Jeong Sook-jung / Gwangjin-gu, Seoul: Since the brand staff came out to explain the new product, I came here because I wanted to know about the real brand.]

[Jeon Mi-hee / Cully Commerce Beauty official: We expect more mobile purchases if you experience it in person]

With the recent increase in interest in K-beauty products, exports of cosmetics have increased significantly.

About KRW 6.7 trillion in the first half of this year alone
It hit an all-time high in the
half of the year, and it has increased six times compared to 10 years ago.Cosmetic information is easily exposed as our culture, such as

k-pop, is known to the world through various channels.

[Jang Roxie / Chinese Tourist: I saw (Korean cosmetics) on Internet websites such as Instagram and YouTube. (The performance of the product?) Yes, it was good.]

In particular, the proportion of mobile sales increased significantly, increasing 3.4 trillion won in three years.

As the size of the cosmetics distribution market through mobile grows, competition is also fierce.

Coupang, a retail giant company, recently opened a cosmetics-only hall,
The
Chinese shopping platform 'Ali Express' also introduced a cosmetics specialist at 'K-Venue', which only collects Korean products.

In a situation where Musinsa, which recently increased its beauty items to Olive Young, which is dominating the market, has challenged, other online distribution powerhouses are also entering the competition one after another.

As our k-beauty products are gaining popularity around the world, competition to dominate the leadership position in the cosmetics distribution sector is also in full swing.

This is YTN Oh Dong-gun.