Popularity of running and "Open Run"... "Get the 2030 running team!"

[Anchor]
As running becomes popular in autumn weather, related industries are also growing.

In particular, there is an open run phenomenon of running shoes among young people who are sensitive to fashion, and retailers have started to attract customers by decorating specialized stores.

I'm reporter Hwang Bo Hye-kyung.

[Reporter]
" Fighting!"

Start running with a powerful command.

The course is Gyeongbokgung Dulle-gil, a running attraction in Seoul.

[Kim Rae-hyun / Bundang-gu, Seongnam-si, Gyeonggi-do: First of all, I'm running to live, and I have a baby who is a stone now, but it's better to run because it keeps spreading.]

I've been on the Dulegil for about 10 minutes.

Running around the city like this while being hit by the wind, I feel like I'm getting clear in my head.

Sales of related goods have also increased significantly.

In the last two weeks, running shoes transactions on domestic fashion platforms have increased more than six-fold compared to the same period last year.

During this period, the growth rate of running clothing transactions such as windbreakers and shorts also exceeded 20%.

The so-called "open run" phenomenon occurs in running editing shops.

Sports brands have started to target customers by opening temporary stores.

[Oh Soo-ji / Majang-dong, Seoul: It's been 2 months since I started running. I used to wear running shoes at home, but now I want to run more properly, and I want to wear something prettier.]

In particular, young people are showing great interest in running.

Domestic department stores' sales of sports shoes in their 20s and 30s increased by 44% last month from a year ago, surpassing the overall sales growth rate.

Department stores are also changing their existing sports stores into learning-specialized stores or increasing the number of new brands.

[Jeong Se-joon / Department store official: It is attracting not only popular brands popular with people in their 20s and 30s but also popular imported brands in Europe]

As running has become a culture beyond a healthy hobby, competition among retailers is also intensifying.

I'm YTN Hwang Bo Hye-kyung.