"Coupang produces PB by selecting profitable products among its products."

The Fair Trade Commission's investigation revealed the situation in which Coupang launched its own brand products by copying popular products from suppliers.

According to the Fair Trade Commission's resolution "Coupang's Unfair Customer Attraction and Coupang's Unfair Act Case," Coupang analyzed the production process and sales data of the supplier's products and used them to launch PB products.

In its resolution, the FTC pointed out that Coupang selected products with good sales volume, profitability, and simple production processes among suppliers sold in its online shopping malls and produced them as its own brand products.

Specifically, Coupang selected direct purchase products with high sales and profits among the top 100 products by sector and a simple production process, and then selected the rest of them except for products with high consumer loyalty or difficult to manufacture technically and released them as PB products.

After the launch of PB products, we tracked and managed search rankings and sales using the product's seller and platform, 'dual status'.

However, the FTC did not believe that such a PB product launch method constitutes a violation of the Fair Trade Act.

This is because Coupang cannot take issue with analyzing the sales data of products purchased directly, and PB products are mainly easy to produce, such as bottled water and wet wipes, so it is difficult to see them as technology takeover.