Hive's 'Internal Documents' Apology... "Not for Sale, Talhive" Wave

SEVENTEEN SEUNGKWAN posted on SNS, "Don't think of me as an idol pushover."
Hive, official apology on the same day..."Inadequate Content"
The wavelength continues...Hashtag exercise by fans of various groups.

[Anchor]
The wavelength of Hive's internal documents on "industry trends" released in the wake of the parliamentary audit continues.

As it has been known that K-pop artists' appearances and performances, regardless of whether they belong to Hive or not, the backlash from various group fans has not subsided despite Hive's official apology.

Reporter Song Jae-in's report.

[Reporter]
Hive's internal document for sharing executives, first known at the parliamentary audit of the National Assembly's Culture, Sports and Tourism Committee on the 24th,

The specific names of artists have been obscured, but explicit appearance reviews have been released.

[Min Hyung-bae / Member of the National Assembly Culture, Sports and Tourism Committee (last 24th): It's about minors. The report is full of impersonal perceptions and attitudes toward idols....]

[KIM TAE HO / Hive Chief Operating Officer (last 24th): It's not Hive's opinion or official judgment]

Since then, a file called Hive document containing the real names of artists has spread rapidly in the online space.

Under the names of idols at other agencies, there are opinions that "the ratio is surprisingly bad" and "there is no remarkable appearance," and "I wonder if the idea of girls' appearance shakes when they have a daughter and become a father," mentioning the name of the agency's general manager.

Regarding Hive's artists, he pointed out that certain video plans were inconsiderate, and it is fortunate that "the album response was ambiguous," and there is a comparative analysis that if it were another member, it would have been a big controversy.

This is why there is an interpretation that Seungkwan, a member of the group Seventeen, posted on social media, saying, "Don't think of idols as a pushover" and "They are not people who will be judged easily up and down."

In the end, on the same day, Hive apologized, saying that the contents were inappropriate even if it was a document aimed at grasping public opinion, but the repercussions have not subsided easily.

Fans of various groups are campaigning for hashtags that include "No Hive Boycott" and "Talhive" of their groups.

On top of that, former CEO Min Hee-jin was summoned.

Earlier, former CEO Min raised an objection to the management, saying that the document was biased and biased, but only the answer "don't read" came back, which is drawing attention again.Hive, who expressed his ambition to advance multi-label and support artists with 1 win and 1 loss in a legal dispute with former representative


However, it does not seem easy to overcome the deteriorating public opinion again due to internal documents.

I'm Song Jaein of YTN.

a photographer; Kim Hyun-mi
Design; Lee Na-young