"Korean beef and crab are half the price"...Consumer 'breathtaking' in November's distribution war [Anchor Report]

2024.11.01. PM 6:55
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In November, companies hold various sales events to open consumer wallets.

The most famous thing is Black Friday in the United States.

Friday, the day after Thanksgiving, is the 29th of this year.

Starting on this day, various promotional events will continue until Christmas and New Year.

On Black Friday last year alone, U.S. e-commerce sales reached an all-time high of 13 trillion won.

China has a mining system.

I set out for the unprecedented Solo on November 11, which has four numbers in it, but now it's the biggest discount event in China.

It is the largest shopping event in the world by sales.

Alibaba, China's largest online shopping company, announced in 2019 that the transaction amount reached 49 trillion won per day on Gwanggun Day alone.

Since 2022, we have not announced exact sales.

Analysts say that the slowdown in China's economy has not resulted in notable sales as consumers buy mainly low-priced products.

In Korea, there is an event that started with the name of Korea Black Friday in 2015 and has been reborn as a Korea Sale Festa since the following year.

At that time, as MERS was prevalent and domestic demand stagnated, it was led by the government to boost consumption.

In November last year, major retailers recorded 16 trillion won in sales at events such as Korea Sale Festa.

This year's event will run from the 9th to the 30th.




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