"For my sick dad"...I quit a big company and sold fish, and it's a big hit.

2024.11.05. AM 09:34
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"For my sick dad"...I quit a big company and sold fish, and it's a big hit.
Asanamori YouTube
A woman who graduated from a prestigious university in Japan and served as a presidential secretary for a large company suddenly quit the company and saved her father's fish shop.

According to Hong Kong media HK01 on the 1st (local time), Asana Mori, 38, from Nagoya, graduated from Waseda University's Department of International Education in Japan and graduated from Oakland University's Graduate School of Business to join the Rakuten Group, the No. 1 e-commerce company. He also served as presidential secretary with excellent speech, beauty, and fluent foreign language skills.

Asana resigned in 2010 after hearing that her father's health had deteriorated. Despite his father's opposition, he decided to return to his hometown and inherit the fish shop family business that his father ran.

Based on the business skills I learned while working at the company, I developed an e-commerce platform and established a social network service (SNS) channel for publicity.


Asanamori Instagram.

In particular, it caught the attention of customers by presenting the "Dismantling Tuna" show.

When sales plummeted due to COVID-19, the "fish Omakase" delivery service was introduced as a breakthrough, attracting up to 2,000 orders per day.

Asana's fish shops, which were previously two, have now increased to 12 locations, and are speeding up their business expansion by introducing fried fish and burger restaurants.

Reporter Park Sun-young of Digital News Team


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