The relaxation of a cup of coffee. Does that make sense?Instant coffee is also served.

2024.11.05. PM 7:13
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There's a saying, "Relaxing a cup of coffee", right?

However, as coffee prices have increased recently, a cup of coffee is also a burden.

Due to the rise in coffee beans prices, instant coffee, which is enjoyed by ordinary people, will also increase in price next week.

Reporter Oh Dong-gun covered it.

[Reporter]
At lunchtime, coffee drinks in the hands of office workers.

After eating, returning to the office while drinking coffee with colleagues has become a daily routine.

[KIM YONG WOON / Hwanghak-dong, Seoul: We have to start working again after eating, so we need to change our mood..]

Small shelter coffee for office workers.

According to a survey of 1,000 coffee shop consumers from Possession Resources, 73.5% said coffee shop drinks are expensive.

Then, how much do consumers feel at a reasonable price?

[Kook Hyo Min / Wangsimni-dong, Seoul: 2,500 won or 2,600 won for hot americano would be fine]

As such, most of the appropriate price and actual price that consumers think are more than 10% different,
Some drinks
had a difference of more than 1,000 won.

However, coffee prices continue to rise.

Starbucks, which raised the price of its coffee menu in August, raised the price of ice drinks other than coffee by 200 won this month,

Dongseo Foods, which has the largest share of mixed coffee, has also decided to raise its price from the 15th.

As a result, the price of instant coffee, such as Maxim and Canoe, will also increase by an average of 8.9%.

With the price of international coffee beans tripling over the past four years

A series of price increases are inevitable.

With instant coffee showing signs of increasing prices, 'the relaxation of a cup of coffee' may become an old saying.

This is YTN Oh Dong-gun.

Filmmaker for
: Kwon Seok-jae, Yoon So-jung
Design: Lee Ga-eun


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