Rosé's "Apartment". Challenge fever...Will Psy's "Gangnam Style" be a "K-pop masterpiece"?

2024.11.06. PM 2:37
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Rosé's "Apartment". Challenge fever...Will Psy's "Gangnam Style" be a "K-pop masterpiece"?
Photo = Capture the music video for "Apartment" on YouTube.
The duet song "Apartment" (APT) between singer Rosé and Bruno Mars is gaining global popularity.

It topped the U.S. Billboard Global Chart released on the 5th for two consecutive weeks.

Earlier, it ranked second on the UK's official single chart. Singer Psy's "Gangnam Style" in 2012 is the only case where a K-pop singer reached the top of the chart. Rosé was recorded as the highest ranked K-pop female singer on the UK singles chart.Psy, who dominated the world with

{horse dance', topped the UK's official singles chart 'Top 100' for 12 years with 'Gangnam Style'. If "Gangnam Style" is the song that introduced "Oppa" and "Gangnam" to the world, Rosé's "Apartment" properly imprinted Korean-style drinking games and apartments.

'apartment' is a song that Rosé pre-released before releasing a solo album at the end of the year. Bruno Mars, a world-renowned pop star, participated as a feature and drew attention. It is called a "no-suneung song" for its repetitive chorus of "apartment apartments" and cheerful band sound.As

'apartment' is derived from a Korean alcohol game, young people around the world are paying keen attention to 'Korean alcohol culture'.

The video of Rosé making "Somaek" has received well over 4 million views. On global SNS such as TikTok, challenge videos that sing "apartment" in Korean or cover core choreography are spreading like a trend. Expectations are high on whether

'apartment' can go beyond the simple SNS challenge trend and write a new K-pop history that will surpass 'Gangnam Style' in 12 years.

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