"Let's go to Seoul" for the MZ generation in China.

[Anchor]
A short web drama that cheerfully introduces Seoul's various charms is receiving high attention in China.

In particular, as the MZ generation is enthusiastic, the number of tourists visiting Seoul is increasing.

Reporter Kang Na-ri covered it.

[Reporter]
It is a two-minute short-form web drama produced in our country.

It tells the story of a Chinese girl coming to Seoul to watch the performance of her favorite K-pop idol, and then working as an idol's manager in her dream.

The story takes place against the backdrop of a unique place in Seoul, where the male protagonist was cast by Chinese actor Cheon Ji An-yu, who also gained recognition in Korea by appearing in Mnet's "Boyz Planet."

[Cheonji Anwi / Web drama Starring: (Having lived in Korea) When I was offered this piece, I thought I wanted to go back to Korea. I'm actually happy to receive so much love and attention from so many people after it was revealed.]

The web drama was released on Weibo, Douyin, and Xiao Hongshu in China's "Bizit Seoul," and the response was explosive.

It has recorded more than 10.7 million views.

Chinese viewers also expressed their interest in traveling to Seoul by evoking memories of Seoul, and responded to the subject of K-pop idols.

[Kill Ki-yeon / CEO of Seoul Tourism Foundation: Short-form videos are very popular among the MZ generation in China, so we formed a team of Chinese staff to promote the production of an online ultra-short drama]

A short-form web drama that has succeeded in increasing the interest of Chinese MZ generation in Seoul with strategies tailored to the local area.

As the first attempt drew a good response, regional and generational differentiation strategies are expected to expand.

I'm Kang Naeri, a YTN star.