'Squid Game 2' 12 countries advertising contracts...Netflix Stock Hits All-Time High

Netflix's stock price hit an all-time high as Netflix, the world's largest video streaming company, announced on the 12th local time that it reached 70 million users worldwide two years after the launch of its advertising pricing plan.

Netflix shares rose 1.75% from the previous day to $819.50 on the New York Stock Exchange, the highest since Netflix's listing in 2002 based on the closing price.During the

chapter, it once rose to $820.37 and hit a new 52-week high.

Netflix shares are up 68% this year.

Netflix said on its news blog that the number of monthly active users in the advertising pricing plan reached 70 million, adding that "more than 50% of new subscribers in countries that support Netflix's advertising are currently opting for advertising-type membership."

In addition, Netflix's NFL game broadcast, which will be broadcast live on Christmas 25th, said all advertising products that can be sold have been sold out.

In the case of "Squid Game" Season 2, which is set to be released in December, it said it has partnered with several advertisers in 12 countries where advertising is supported.

Netflix said it is important to prove the advertising effectiveness of its platform to advertisers, adding that it plans to work with market research firm Nielsen to present objective data.

Netflix is developing its own technology to increase advertising effects, which it will unveil next year.

"While we've continued to grow over the past two years, this is just the beginning and we're looking forward to the future ahead," said Amy Reinhard, head of advertising at Netflix.

Earlier, Netflix said in its earnings report released last month that the number of subscribers increased by 5.07 million worldwide in the third quarter to 282.72 million.

Netflix's performance is significantly overwhelming its competitors in the same industry, and this pattern continues to be reflected in the stock market.

Shares of Warner Bros. Discovery, which operates streaming platform Max, have fallen 19% this year, while Paramount Global shares are down 23%.

Walt Disney Co shares, which once reigned as a content empire, are up just 12% this year.