This advertisement is attracting fresh attention as it captures a new Chungnam with an intense and original production, away from the existing traditional and calm image. The advertisement expressed Chungcheongnam-do's vision and policy as an original story by transforming the citizens into heroes in their daily lives and changing the world in their respective places.
The video was released in two forms, one minute and 50 seconds of viral video and 30 seconds of being transmitted to TV such as airwaves.
The advertisement begins with ordinary citizens changing the world in their own places in their daily lives. The first hero, codenamed CN-1, symbolically expresses an eco-friendly vision by using carbon as an energy source while flying in the sky.
The next hero has the ability to make his body huge like a giant man. As it has grown, it has become stronger, and his ability as a being that others look up to symbolizes "the future of Chungnam preparing for a bigger world." This hero is not just a superhuman, but projects a bigger goal and vision that the residents of Chungcheongnam-do create together.
Another attraction of advertisements is the message that each citizen of the province is a hero. It is explained that many heroes who have helped the country before anyone else since ancient times are from Chungnam and that they will surely imprint these DNA on the residents through this advertisement.
Finally, with the emergence of heroes with the ability to look forward to the future, Chungnam's future-oriented policy is highlighted. Chungcheongnam-do is aiming for agricultural innovation by introducing smart farms to support young farmers and pension systems for elderly farmers, and is also pursuing structural reforms to increase the competitiveness of local agriculture.
An official from Chungcheongnam-do said, "The story of Chungnam Hero, who woke up again and stretched for the Republic of Korea, has just begun," adding, "I look forward to the Republic of Korea, which will be drawn with the residents of Chungcheongnam-do in the future."
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