SM's First British Boy Group, Dear Alice, Starts Global Debut in Partnership with U.S. Label

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SM's first British boy group DearALICE will make its global debut by joining hands with a famous American music label.

SM Entertainment (hereinafter referred to as SM) announced today (27th) that "SM and Kakao Entertainment North America integrated corporation have signed a strategic partnership for the global debut and future activities of American music label Gamma and British boy group DearALICE." Through this partnership, we will continue our collaboration on Dear Alice's global activities and will release their official debut single at the end of this year.

SM, Kakao Entertainment, and Gamma will carry out all-round debut promotions throughout the world including North America, Europe, Asia, and other countries, from producing Deer Alice's debut album to releasing and distributing albums, marketing, and brand partnerships.

Gamma is a music label and media company founded in 2023 by Larry Jackson, a former Apple Music creative director, and Ike Youssef, a former Interscope CFO. It has partnerships with global superstars such as Usher, Snoop Dogg, and hip-hop labels Death Row Records, Rick Ross, and Sexy Red.

Gamma Larry Jackson, CEO, said, "Gamma gained the opportunity to learn many things from Korean music and culture, which has long been interested in by partnering with SM and Kakao Entertainment through Dear Alice. Gamma, SM, and Kakao Entertainment have different backgrounds, but they share ideas with each other and form a creative bond," he said. "I am very happy to be with SM and Kakao Entertainment, who have led the Dear Alice project with sincerity and prudence. I hope you look forward to the new news from Dear Alice, which will follow in 2025.

SM co-CEO Jang Chul-hyuk said, "Dear Alice is one of SM's global IP expansion projects, and following the successful launch of the team with its North American joint venture with Kakao Entertainment and the British entertainment company Moon & Back Media, we are excited to form a strategic partnership with Gamma. Through partnerships with Gamma, which has outstanding global music business capabilities, we will work closely to help Dear Alice grow into an influential artist in the global music market as well as North America and Europe," he said.

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