Steady seller 'Cookie Run' enters India..."Gamefully secured a user base."

Debcisters announced today (3rd) that they will officially launch 'Cookie Run' in India on December 11th.

Debcisters and Krafton launched a full-fledged launch on the 12th of last month, opening the official website and SNS of Cookie Run India and starting pre-booking.

Based on the mobile learning game Cookie Run, which debuted in 2013, Studio Kingdom under Debcisters is in charge of content development, and Krafton is in charge of local service and marketing.

As India is a market where the initial experience of mobile games is just forming, it aims to secure a diverse local user base based on the intuitive gameability of Cookie Run, which allows users to enjoy playing easily and without burden. It plans to secure its position as a next-generation running game by providing a variety of fun such as character, collection and growth, and social competition beyond the existing casual games served in India.

To this end, a new mode and ranking system will be introduced and socialized in consideration of Indian user characteristics that prefer competitive play, as well as Indian-style contents reflecting local culture such as original cookies, maps, lobbies, and BGM with an Indian dessert concept. In addition, we plan to build a positive purchasing experience by providing products and packages that are free of burden according to local purchasing tendencies.

In addition, active communication activities with users on online channels will be carried out with brave cookies as the main focus in line with the content market atmosphere that is increasing interest in characters. In addition, on the 13th of last month, a coupon event was held at the Indian Game Developers Conference (IGDC) held for three days in Hyderabad, one of the key IT cities, to promote it directly to the group with high interest in games.