NHN, Japan's '#CompassFestival' success

NHN announced today (20th) that the mobile game '#Compass', developed by NHN Play Art, a Japanese game subsidiary, and serviced in Japan, has completed a regular offline event '#CompassFes 8th ANNIVERSARY'.

"#Compass" is a 3 vs. 3 mobile battle game that has been steadily loved since its launch in 2016 as it succeeded in targeting Japanese fandom culture. In particular, the offline event "#CompassFestival", which has been held every year in major regions of Japan, has established itself as a well-known culture with many fans.

With the theme of the 8th anniversary of its launch, the "#CompassFestival8th ANNIVERSARY" was held on the 14th at the Makuhari Messe International Exhibition Center, a large exhibition hall near Tokyo, Japan. Tickets that could have been purchased in advance were sold out within a month of opening, and a total of 7,000 visitors attended even though it was a single game event.

NHN plans to continue to expand the influence of "#Compass" in Japan, which encompasses online and offline. First of all, it is a strategy to continue to hold festivals in the future, such as "#COMPASS SECRET PARTY" (#COMPASS SECRET PARTY)" with bands, DJs, and dancers on February 8, 2025 (Saturday), and "#COMPASS FES Street Caravan 2025" (#COMPASS Festival Street Caravan 2025) in the summer, so that fans can connect with each other through offline events, thereby further strengthening the solidarity of fandom. In addition, we are also preparing an animation project (#コンパス 2.0 ANIMATION PROGRAM) that produces an animation based on "#Compass 2.0" with the aim of broadcasting in April next year.

NHN plans to release eight new games in 2025, and will increase its chances of success by incorporating the case of "#Compass" into games targeting the Japanese market, an NHN official said.