"90% of content users use online video services (OTT)."

It was found that 9 out of 10 content users use online video services and OTT.

The Korea Creative Content Agency announced today that it has published the "2024 Content Use Behavior Survey" and the "2024 Online Video Service Use Behavior Survey".

In terms of content utilization by type over the past year, OTT was the highest at 89.3%, followed by music at 65.3%, followed by animation, cartoon webtoon, and character purchase.

In particular, in the case of OTT, the utilization rate was high, with more than 90% of all under 50s.

The survey was conducted through face-to-face interviews with 5,000 citizens aged 10 and over nationwide for eight weeks from June 27.