Korea Consumer Agency surveys consumer satisfaction at four travel platforms

2024.12.24. AM 06:16
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According to a survey of consumer satisfaction at four major travel platforms by the Korea Consumer Agency, the overall satisfaction was 3.68 out of five.

was the highest at 3.80 points, followed by 'Yanolja', 'Trip Dotcom', and 'Agoda'.

Service satisfaction received high scores in app convenience and travel products, but customer centers and personal information protection received relatively low ratings.

14% of consumers surveyed said they experienced complaints or damage, such as not being able to contact customer centers, so the Korea Consumer Agency recommended the travel platform to improve its services, such as improving customer center operations and strengthening personal information protection.

Meanwhile, the average payment for travel products was 160,000 won for domestic travel and 630,000 won for overseas travel, and the biggest criterion for platform selection was 'price'.




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