Starbucks Harry Potter MD is going crazy...Consumer dissatisfaction with unilateral cancellation

Starbucks Korea SNS

Starbucks Korea (hereinafter referred to as Starbucks) is dissatisfied with consumers by notifying the process of partial refunds due to inventory exhaustion of MD (product planning) products that collaborated with the movie "Harry Potter" for the New Year.

From midnight on the 6th, Starbucks introduced MD products, including mugs, which was released in collaboration with "Harry Potter," online and offline.

With the start of the sale, the number of app accesses surged, causing waiting for access, and the "Harry Potter Dormitory Mug Set" among the major products was reportedly sold out in less than five minutes.

In the meantime, Starbucks apologized, saying that it became difficult to deliver due to excessive orders received at a time and additional orders came in compared to inventory, and that the order was canceled.

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Consumers responded, "I managed to get it while sleeping at night, and I was canceled unilaterally," and "I'm disappointed with the attitude of follow-up measures."

Starbucks said, "We promise to take improvement measures to prevent similar problems from occurring," and added, "We will send two cafe Americano coupons to customers."

Reporter Lee Yu Na from Digital News Team.