BTS and BLACKPINK are coming back...Should We Save the Steady K-Pop Market?

[Anchor]
Last year, K-pop drew attention by providing an opportunity for generational integration along with cheering sticks, but it is undeniable that it performed somewhat poorly in terms of market conditions.

This year, the industry's expectations are high as iconic singers such as BTS and BLACKPINK are gathered together.

Reporter Song Jae-in's report.

[Reporter]
From Aespa, who imprinted the 'soy taste' genre, to the band wind led by DAY6, to Rosé's 'Apartment' craze, to G-Dragon, who returned.

Last year, various singers showed off their presence, but the overall performance of the music industry was not that spectacular.

By the middle of last month, the annual album sales were about 92 million.

It was struggling compared to 2023 when it sold more than 100 million copies during the same period, which was its highest-ever performance.

The industry is also facing a new year in tension as its growth, which was strong even during COVID-19, has declined, and we hope that the return of large singers scheduled for this year will provide an opportunity for a reversal.

A representative example is BTS, who all become 'military-minded'.

Following Jin and J-Hope who have been discharged from the military, RM, V, Jimin, Jungkook, and Suga will return from military service in June.
In anticipation of
's 'full group', J-Hope even warned his fans that he would show a lot of things this year.

That's not the end of the good news.

[YANG HYUN SUK / YG Executive Producer: BLACKPINK's comeback will be the most awaited. It's also the year when BLACKPINK's world tour begins.]

It is expected that Rosé, Jennie, Lisa, and actress Jisoo, who enjoyed global popularity through solo activities last year, will gather under the roof of YG to create synergy.

In addition, the direction of the 'Newzins incident' that will continue this year is also expected to be a major issue in the popular music industry.

I'm Song Jaein of YTN.