"I'll hug you on your knees".What is the controversial Japanese cafe service? [This is news]

2025.01.14. AM 11:11
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Recently, a growing number of companies are known to provide unique services in Japan, and a cafe in Tokyo has been controversial for providing female employees' touch services with the aim of introducing techniques to communicate intimately with the opposite sex.

According to the Hong Kong media South China Morning Post (SCMP) on the 12th (local time), Japan's Soineya Cafe sells physical contact services such as hugging, knee pillows, and eye contact to customers.

The cafe said, "The goal is to provide comfortable sleep and stability to customers," and the 20-minute nap fee is about 28,000 won and the 10-hour overnight service is about 470,000 won.

In addition, if you add 9,000 won, you can receive individual touch services such as three-minute hugs, knee pillows, and one-minute eye contact.

However, additional physical contact is strictly prohibited for the protection of female employees.

"Many customers have difficulty making intimate relationships with the people around them," one employee explained.

Experts analyzed that such services emerged from such a social background, citing research that shows more and more people in Japan are avoiding human relationships and are not interested in touch.The response to the

Soyeya Cafe is starkly mixed.

Some Japanese Internet users criticized it as "obvious sex commercialization" and "unpleasant and pathetic."

On the other hand, there were also opinions that positively evaluated, saying, "There are days when I want to be comforted by someone."

Such a touch cafe is attracting attention as an example of the problem of relationship disconnection and emotional isolation in Japanese society.
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