On the 13th, IVE held a comeback countdown live to commemorate the release of the pre-released song "REBEL HEART" of its third EP album "IVE EMPATHY" on its official YouTube channel.
On this day, Ive talked about the reason for pre-release of "Rebel Heart" among the two title songs of the album. Jang Won-young said, "It was a song that touched my heart from the first time I heard it. As January is the month of the new year, I chose it because I thought I could comfort and sympathize with those who start a new resolution or proceed with what they were doing," he said.
Since then, Ive started talking about the album in earnest. "It's literally a story about empathy," Ray said of the new report, "I've Empathy." "If I focused on myself by talking about 'self-love' in my previous album, I wanted to tell the story of empathy from various perspectives in this album," he explained.
Autumn then said, "As much as Ive grown, I wanted to show how Ive grown into music as well. It is about growing up in 'I', looking around, sympathizing with the wounds and pains around me, and growing together through empathy, he added.
On top of that, the members said, "Please don't forget the release on February 3rd. We're coming out again on February 3rd. Wait a minute, Dive. "You shouldn't think it's all over in a Lunar New Year," he said, asking in unison.
In addition, Ive added to the fun by talking about concept photos, concept films, and trailer videos. In particular, Liz, who was talking about personal concept photos, said, "We took all the pictures with a film camera. It was a situation where I couldn't monitor it," he confessed, and said that autumn will wear the crown as in the concept photo during his activities.
The members raised expectations vertically by talking about the behind-the-scenes filming of the music video. The members briefly introduced the music video, saying that it was filmed on an all-location in Japan and that they played rebellious children with various stories.
Autumn says, "This album is a story of empathy. That's why not only us, but also a lot of ordinary cast members are coming out. It means that it is an album that not only us but everyone can sympathize with," he added.
Rebel Heart, which was pre-released on the 13th, is a song about a solidarity march of rebellious children with various narratives. Immediately after its release, "Rebel Heart" swept the top charts of major domestic music sites, including No. 1 on the real-time Bugs chart, No. 1 on the Melon HOT100 (30th day of release), No. 1 on the Vibe domestic surge chart, No. 5 on the Melon HOT100 (100 days of release), No. 16 on the TOP100, and No. 13 on the Genie real-time chart.
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