Song Hye-kyo selected Maison Guerlain as the first Asian Ambassador..."Cultural icon".

Actor Song Hye-kyo has been selected as an ambassador for a luxury beauty brand.

Today (16th), premium luxury beauty Maison Guerlain announced that Song Hye-kyo, a representative actor of South Korea who is loved around the world, has been selected as Guerlain's first ambassador.

"Song Hye-kyo is Korea's leading actress and icon representing the Korean Wave, and her activities as an ambassador will mark the beginning of a special journey with Guerlain and Song Hye-kyo," the brand said. "Song Hye-kyo's first activities as an ambassador will begin through the upcoming skincare and makeup campaign."

Gabriel Saint-Jenny Maison Guerlain said, "Working with the best artists around the world, Guerlain has worked with artists who create elegance, confidence, and artistic beauty, as well as the film industry. We are very honored to welcome Song Hye-kyo, a cultural icon that perfectly captures modern feminine beauty and represents the Korean film industry, as a member of our Maison," he said.

Song Hye-kyo said, "We are delighted to be here as the ambassador of Guerlain. Guerlain shows timeless elegance and I think it is a brand that perfectly blends tradition and sophistication. I'm excited to start a new journey with Guerlain," he said.

Guerlain has created artistic beauty since 1828, inspired by natural wonders. As a maison representing high-perfume and high cosmetics, the product has been sublimated into a state of art.

[Photo provided = Maison Guerlain]

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