Starbucks and Coffee Bean, and Paul Bassett...Coffee Prices 'Raised in Line'

ⓒYonhap News Agency

Paul Basset, a coffee shop run by M's Seed, a daily dairy affiliate, will join the "coffee inflation" ranks by increasing the price of 28 types of products by an average of 3.4% from the 23rd.

As a result, the cafe latte will be increased by 200 won to 5,900 won, and the Longo will be sold at 5,300 won, up 400 won.

The increase is the first in two years and 10 months, and Paul Bassett previously raised the price of 42 products by up to 500 won in March 2022.

Paul Bassett said it decided to raise product prices due to ▲ rising prices of beans ▲ rapid exchange rate changes ▲ rising prices of various raw and subsidiary materials. In order to lower the consumer burden, it added that it maintained the prices of Americano, espresso, and tea, which have the highest sales volume.

The price increase of famous coffee companies has been going on since last year.

Earlier, Starbucks Korea raised the price of coffee products twice in August and November last year. In November last year, Dongseo Food increased its factory prices by 8.9% on average, including instant coffee, coffee mix, and coffee drinks.

In December last year, Coffee Bean raised the menu of drinks containing chocolate powder such as cafe mocha and double chocolate by 200 won each.

Low-cost coffee franchisee Derventi also raised prices, but other low-cost coffee makers Mega MGC Coffee, Back Dabang and Compose Coffee reportedly have no plans to raise prices for the time being.