'Forcing to mark free shipping' Kakao to come up with corrective measures...Initiation of Consent Resolution Procedures

2025.01.20. PM 4:51
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Kakao, which forced companies to mark free delivery at prices including delivery fees, has implemented corrective measures and instead temporarily avoided sanctions by the Fair Trade Commission.

After deliberating on Kakao's request for a consent resolution regarding the alleged violation of the large-scale distribution industry law, the FTC decided to initiate it.

The consent resolution is a system in which the FTC quickly closes the case without confirming the illegal act if the feasibility is recognized by a business operator under investigation or deliberation submitting a voluntary corrective plan containing restoration and damage relief.

Kakao was under investigation by the Fair Trade Commission on charges of setting a sales fee based on the sales price after forcing suppliers who entered the online shopping mall Kakao Talk Gift to include shipping fees in the sales price.

Kakao told the Fair Trade Commission that it will provide at least 9.2 billion won worth of support to the company, as well as expanding the system to ensure that stores choose delivery types and prevent violations of the law.

The FTC held a small meeting and reviewed these corrective measures and confirmed the start of the process on the 10th.

In the future, the FTC plans to finalize the final draft through deliberation and resolution again after collecting opinions from stakeholders.

If it is rejected, we can go back to the sanctions process.



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