south jeolla province's "frozen gimbap" is entering the u.s. for theagri-food exports target $1 billion

[Anchor]
Agricultural food in Jeollanam-do is speeding up its efforts to target the U.S. market.

This time, 500 million won was spent on 60 representative Korean marts,

Jeonnam-do is the first local government to create an 'online shopping mall' in the United States to promote sales.

Reporter Kim Bum-hwan reports.

[Reporter]
It is the gateway to Jeollanam-do, where autumn flowers bloom brightly by the river.

Jang Sung is promoting "No. 1 Food Tourism" in partnership with famous culinary researcher Jongwon Baek.Frozen Gimbap, made in Jangseong, Jeollanam-do, which promotes

The City of Taste', has entered the U.S. market for the first time.

[NA YOUNG EUN / Korean American: Delicious, really delicious, really....

No, it's delicious because it tastes good.]

[Kim Han-jong / Jangseong County, South Jeolla Province] I think it will be our gimbap that captivates the taste of people around the world. Jongwon Baek When the Food Service Development Institute opens, I think it will become a general who captures the taste of people around the world beyond Jeollanam-do.]

Including Jangseong's frozen gimbap, 62 agri-foods representing Jeollanam-do, and 500 million won worth were released mainly in areas where many Koreans live in the United States.

The sales were carried out by 62 representative Korean mart stores with distribution networks across the United States.

[Seungjoo Jung / Executive Director of H Mart in the U.S. : It has been a supplier of Korean food and now H Mart has grown into the largest distributor of Asian people with 82 stores]

Not only offline, but also online malls of Jeonnam Foods have also been introduced.

In commemoration of this, a delicious Namdo food tasting event and Jeonnam rice sharing event were also held.

[Kim Young-rok / Governor of Jeollanam-do: We will do our best to H Mart as they handle the most agricultural products in Jeollanam-do and even make an online shopping mall like this at H Mart.]

Last year, Jeollanam-do's exports of agricultural, fishery, and livestock products totaled $630 million,

Jeonnam-do plans to increase its export target to $1 billion as interest in excellent agricultural and fishery products in Jeollanam-do increases due to the Korean Wave.

I'm Kim Beomhwan from YTN in New Jersey, USA.