'Ppiyak' Shin Yu-bin selected a national snack in winter, 'Anpan Model.'

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Shin Yu-bin, a member of the national table tennis team who has emerged as a blue chip in the advertising industry, has been selected as an advertising model for hoppang this time, following milk and chicken.

SPC Samlip announced today (31st) that it has selected Shin Yu-bin as an advertising model for 2024 Samlip Hoppang and released 15 new products.

SPC Samlip is said to have selected Shin Yoo-bin as a model after judging that he enjoys snacks before and after the game at the 2024 Paris Olympics, which goes well with the brand image of Samlip Hoppang.

Along with the advertising message, "Remember only Shin New Bean for this winter's hoppang," Samlip launched a new product with three themes: spicy "辛," "New," which means new, and red bean's "Bean," which represents hoppang.

Representative products include spicy and sweet red bean hoppang with cheongyang red pepper in pork bulgogi, piyak hoppang in which Shin Yu-bin participated in the development, and steady seller sweet red bean hoppang.

Since its launch in 1971, the number of forest hoppang has exceeded 6.6 billion as of last year. Samlip expects sales of Samlip Hoppang to increase 20% from the previous year as the cold weather is expected this winter.

Reporter Park Sun-young of Digital News Team