Homeplus, "Large Packaged Kimchi Sales Up 18x"

2024.11.10. AM 10:45
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Due to the high price of cabbage until recently, sales of packaged kimchi sold at some marts have increased significantly.

According to Homeplus' analysis of online sales data, online sales of packaged kimchi increased 25% last month from last year, and soared 18 times for the 10kg product, the largest weight.

Homeplus analyzed that the reason why large-capacity kimchi has been sold a lot over the past three years compared to most of the small-capacity packaged kimchi sold in October was because more consumers gave up kimchi and chose to buy packaged kimchi at high cabbage prices.



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