Should we invest in 800 billion art market... if we only believed in flashy public relations, we would fail.

Suspended Art Tech Companies Appear on Various Broadcasters
Art Tech Companies Suspect Frauds to Promote Media
Gallery K, where the CEO fled overseas, promotes the creation of a media company
'Collaboration with Large Companies'...Home appliance freebies

[Anchor]
The size of the domestic art market has risen sharply every year, exceeding 800 billion won.

In the meantime, various companies are recommending art investment, and if you only trust the flashy publicity they put forward and invest, you may be in a mess.

I'm reporter Yang Dong-hoon.

[Reporter]
"MZ generation and middle-aged people are paying attention to art investment."

The art tech company in Gangnam, Seoul, which has been suspended and sued by investors, has appeared on various broadcasts so far.

Art tech companies, which have been suspected of fraud, have been eager to promote using the media.

[Art Tech Investment Victim: Many famous celebrities appeared in newspapers and on public television, so they got a lot of trust from them.]

Gallery K, where the CEO fled the country, ran a media company called "Art News" directly, and although there are news related to art, many of them were related to Gallery K.

Gallery K has also announced that it is collaborating with some of the nation's leading conglomerates, which has reassured investors by giving Company A's home appliances as a free gift.

[Gallery K Investor: In fact, in the early days, I was suspicious, so I looked into this and that, and they gave me a catalog to choose a product. They're all from A company.... But it's a big company, so it's a little reliable, you know.]

A company official explained that one store simply sold the goods as B2B, and there was no partnership or agreement.

Even if you borrow the name of a large company or appear in broadcasts or newspapers, it is difficult to be a basis for these companies to be trusted.

[Hong Ki-hoon/Professor of Hongik University Business School: It's not important whether you collaborated with a large company, but I think it's important to approach it carefully while checking the business structure and profit structure of this company]

In 2022, the size of Korea's art market was surveyed at 86.5 billion won, and it has been growing rapidly recently.

ArtTekra can prevent damage only by approaching it with a cautious attitude, rather than being misled by new investment techniques.

I'm YTN Yang Donghoon.

Filmmaker: Si Chul-woo

Design: Lee Na-eun