[Economy pick] Coffee, how much is it? It's expensive.

[Anchor]
Let's watch the second keyword on the video first.

Coffee actually affects the price of living because you drink it every day, right?

[Reporter]
Yes, how many cups of coffee will you drink a day?

So how much do you think is appropriate for a cup of coffee?

I also drink 2-3 cups a day.

Some days, I spend more than 20,000 won, so I often buy ice cups and coffee at convenience stores on holidays.

It's true that it's that much of a burden.

I've heard firsthand what citizens think.

[Kim Yong-woon / Hwanghak-dong, Seoul: I'm satisfied because there are a lot of cheap coffee shops around my workplace, but I think it's a little expensive overall. About 2,000 won is good to buy without burden.]

[Kook Hyo-min / Wangsimni-dong, Seoul: If you pay for lunch and buy coffee, it's basically over 15,000 won these days. 2,500 won to 2,600 won for hot americano would be fine.

[Anchor]
In fact, it's too expensive compared to the price we want, right?

[Reporter]
Correct.
There were also stories of
citizens, but according to a survey of 1,000 citizens by the Korea Consumer Agency,
It turns out that 2,635 won is appropriate for a cup of
Americano.

Café latte was 3,323 won and caramel macchiato was 3,565 won.

But the reality is different.

The average price of Americano in 25 coffee franchises is W3,001,

was 14% higher than consumer expectations.

The price of the rest of the drinks also exceeded expectations significantly.

So where was the most expensive?

Yes, as a result of the survey, the most expensive place for americano was coffee bean.

It was 5,000 won for a cup of Americano.

Paul Bassett was 4,700 won, and most of the rest of the coffee shops were around 4,500 won.

There is a big difference of more than 3,000 won from companies that are gaining popularity by playing games with low prices and large capacities.

Six companies, including Mega Coffee, Compose, and Backdabang, cost 1,500 won, and the cheapest cafe Spring was 1,300 won.

Of course, each person can value quality, not price.

It's not just about the price, but it seems that constant monitoring and smart consumption are needed to ensure that companies can provide good quality coffee at the right price.

[Anchor]
Yes, in the middle of this, the price of mixed coffee goes up?

[Reporter]
That's right.

The price of drinks and instant coffee for ordinary people also goes up.

Dongseo Foods, the No. 1 instant coffee maker, will raise the price of drinks such as TOP, as well as Maxim Mocha Gold and Canoe, by an average of 8.9% from the 15th.

The biggest reason is the burden of raw material prices.

Coffee beans and sugar are imported 100% because yields have plummeted due to abnormal climates in Brazil and Vietnam.The cost burden of

is common among all businesses, so it is expected that a reduction in coffee prices will be inevitable as Starbucks and Dongseo Foods have started.