These days in South America and Argentina, there is a lot of interest in K content.The interest that started in the drama
is expanding its base to Korean food and Korean culture.
It is news that the Argentine Korean Association has decorated various events for the 59th anniversary of Korean immigration based on the popularity of the Korean Wave.
Reporter Jeong Deok-ju went to the festival site in Buenos Aires.
[Reporter]
Familiar K-pop music plays from the stage on the lawn.
The faces of the festival participants who are enjoying waving Korean flags to the song are full of laughter.
The "One Day Festival" was held by the Korean Association of Argentina.
Marking its 59th anniversary this year, the festival is the most popular multicultural event for locals.
[Maria Laura Matheus / Festival Participant: Celebrating Korea is a good idea. It's also good to show everything related to culture. The food is also good. I got to know Korean culture through actor Lee Minho.
In the booth on one side, posters of K-pop idols and Korean textbooks were placed. The interest that started with K-pop is also shifting to Korean.
[Festival Participant: (What did you buy?-A poster of Stray Kids. (Do you like it? -Are you a fan? - Boss sauce board?]
[Festival Participant: (What did you buy?-A book. I bought it to learn Korean. (The books) are for my daughter.]
[Festival Participant: To see your favorite idol (I'm going to learn). I like Stray Kids.]
Food is a must for Korean festivals.
He is busy cooking kimchi pancake, pork belly, bulgogi, etc.
Spicy foods such as tteokbokki and seasoned chicken are also popular.
[Festival Participant: Spicy Seasoned Chicken] It's very delicious.]
The festival provided a space where you can experience not only K-pop but also our traditional culture.
At the hanbok experience booth, people wait in a long line for their turn. They enjoy wearing traditional hanbok and even wearing gauze.
One of the things to see is the performance of the pungmulpae that excites the festival.
The excitement of the local people's shoulders naturally flutters.
Argentina's Hallyu fans are the biggest in South America!
Thanks to its increased popularity, the Korea Creative Content Agency has also opened a business center in Buenos Aires.
It is the second center after Brazil.
[Park Seung-joon / Director of Argentina Center, Korea Creative Content Agency: If Korean content and South American culture collaborate to create a new type of content, wouldn't there be a content area that can dominate the world once again?]]
The power of our culture that can be felt on the other side of the world, even at the farthest place!
The 60th Anniversary of Korean Immigration Festival next year plans to expand the scale.
This is YTN World Jeong Deok-ju from Argentina.
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